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Accelerating Growth of a Fintech Platform
Daleel is the first financial marketplace in the MENA region, designed to simplify the process of finding and applying for banking products online
CHALLENGE
Optimizing the App Architecture for Growth and Flexibility
The client came to us with an initial design, looking for enhancements and additional functionality. However, the app’s first version lacked scalability, requiring a complete rethink of its structure to support future growth
approach
Simplifying User Journeys Through Thoughtful Redesign
To address the app's structural challenges, we started by aligning the client’s vision with user needs. Working closely with their team, we refined the brand direction and explored potential solutions.
To comply with strict fintech and privacy regulations, we ensured user confidentiality while gathering insights about the target audience.
We redesigned the information architecture and user flows, and developed a comprehensive UI kit. Close collaboration with the development team ensured the designs were fully implementation-ready
OUTCOMES
Improved User Experience and Visibility
By analyzing user behaviour, we optimized the app to prioritize marketplace modules, making it easier for users to discover and access key features.
We enhanced the app’s gamification to encourage financial education, adding levels to motivate users to complete guidebooks, take quizzes, and complete tasks.
Additionally, we created clickable prototypes for the client’s partners, showcasing how their products could be advertised in the app and how users would interact with these ads
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